Introducing products to the market and sales development.

Our services:

  • Product market fit and expansion to new markets
  • Lead generation and acquiring first customers
  • Sales 360° Perspective – deeply defined sales process to scale up fast
  • Mentorship or training of startups
  • Workshops
our services map

So far, we have helped businesses from

30 industries, focusing our efforts on the markets:


Eastern Africa

North America


We deal in efficient introduction of products to the market and dynamic generation of sales.

How we work:

  1. Market fit test – At this first stage, we analyze to determine if the product has a good market fit from the market and customers’ perspective. Then we will improve your market fit and help you to build a scaling sales process.
  2. Sales Process – Here, we start with acquiring the first clients to create a scaling sales process. We then use our sales 360 approach to understand each stage, target group, and the business environment  (background) deeply to prepare the process for scaling up.
  3. Scaling up – After building up the best sales process for your product, we explore new markets for the product to expand, increase efficiency, expand to new industries, and build new channels for expansion.

For the love of innovation and relevance

Agnieszka and Sebastian Sulma founded Sulma & Sulma in 2013. The decision was motivated by the market trend they noticed. They noticed many great innovative products do not live up to their potential because of poor sales and marketing tactics.

They decided it’s about time they roll up their sleeves to make the market different by helping companies achieve a market fit and build a clear sales process.

Sulma & Sulma believe that people create amazing products, putting their blood, sweat, and tears in. It’d be a shame if the effort was wasted and the product is forgotten.

Sulma & Sulma will help you stand out and be remembered. In addition to the selling process, we work on delivering the important KPIs that are relevant in achieving the company goals.

Sulma & Sulma is helping investors, businesses, startups introduce new technologies to markets and drive their sales.

As we like to say:

“We ignite love for products”


We provide project delivery and mentoring.

“Use our experience gathered in different markets and niches.

Let’s work on a project that will win recognition, generate professional satisfaction, and give something back to others.”

There’s more to us:

We’re the Judges of Excellence, speakers, lecturers, jury at events about startups, product market fit, international relations, sales and export development.

We also run workshops titled Sales helps new technologies grow on product launch and dynamic sales development. During with we share our knowledge and experience from our projects. Together, we create an individual plan to solve the problem of a given startup, divided into stages, tasks, milestones, based on KPI, and embedded in a specific time frame.

The satisfaction of participants (NPS 71 – as of March 2020), and their successes are an immeasurable reward for us.

Core Team

Sebastian Sulma


[email protected]

Agnieszka Sulma


[email protected]

Marcia Osundwa

BDM for East African Countries

[email protected]

Mateusz Oziębłowski


[email protected]

Kacper Sulma


[email protected]

Working with clients is more than just a business relation. Cooperation is about giving back in order to change the world for the better. We achieve the goals unattainable to others thanks to close-knit relations and teamwork. Here are the businesses and people behind them that we’ve had the pleasure to change the world with: