100 best CEOs disrupting tech! #10 Matthew Karsten from Purple Squirrel Media

Interviews 26 July 2021

We talked about sales development with Matthew Karsten, CEO of Purple Squirrel Media

How would you describe your company in an elevator pitch?
Purple Squirrel Media is a disruptive DTC OTT platform with a focus on diverse and inclusive New Media broadcasts. Our mission is to support the monetization, distribution and engagement of online contents for the creators through TVOD, SVOD, AVOD, BVOD, and hybrid solutions. In the performance of your life, there is no dress rehearsal. The whole world is your stage. TV will never be the same. “Let’s take this journey together. ” – Matthew Karsten

What are you the best at?
I am a visionary global curator with sophisticated talents at generating value-creation partnerships with broadcast and digital media content providers, clients and sponsors. We know people. 🙂 Strong negotiating & organizational development skills, known for building high performance, cross-cultural teams. Driven, self-motivated, consistent, persistent and organized; committed to driving revenue growth and operational excellence with my community. Demonstrated ability leveraging impact of digital technology and social media, to create new business opportunities within communities, enterprises, educational institutions, organizations and local businesses alike.

How did you find your first customers?
Purple Squirrel Media began as a means to help our local community transition to streaming online during the Covid-19 pandemic. The word spread fast!

What are your customers saying about your product?
“It’s talent, innovation, total integration, forget 5 stars it’s the whole constellation!”

What are your proud achievements so far?
We are a proud Alumni of the Newchip Accelerator, the #1 remote accelerator in the world. Newchip is not for the faint of heart! But if we are being honest, and we are, Newchip changed the game for us, affording Purple Squirrel Media with scholarship, and the chance to accelerate countless artists’ and creators’ journey into the clouds. We took that chance. One Billion thanks Newchip, love you.

What is the next big thing in your industry?
Purple Squirrel Media is at the edge of innovation focusing on what’s next; AR/VR, the metaverse, NFTs, and dare we say it out load, ICO.

What are your plans for the next 6-12 months?
Purple Squirrel Media has grown into a real living breathing network with people full of stories. We’d like to share those stories with you as we build out a Network for the People. The next 6-12 months include tons of content you’ve NEVER SEEN BEFORE, formalizing our partnerships, sharpening our agile strategies, oh yea and LAUNCH OUR APP 🙂

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