100 best CEOs disrupting tech! #13 Daria Dubinina from Crassula

Interviews 18 August 2021

We talked about sales development with Daria Dubinina, CEO of Crassula. Crassula gives you power to create your own digital banking and payment gateway solution.

How would you describe your company in an elevator pitch? 
Crassula is a White Label Cloud Banking software that helps companies to build and launch Banking projects, PSPs, NEO-banks, Wallets, FX services and other FinTech products in a cloud in days, not months. 

What are you the best at?
Crassula platform consists of 3 main products: Core Banking System, Crypto Banking System and PSP.  Core Banking System provides ledgers with IBANs, card management system, KYC onboarding and verification module, AML financial monitoring module, SWIFT & SEPA transfers, Currency exchange and more.  Crypto Banking product allows opening accounts with unique crypto addresses, exchange fiat to crypto, make crypto transfers, invest in crypto, and issue cards for private and business clients.  PSP product helps to build a global payment gateway attributed with alternative payment methods, anti-fraud tool, risk management, merchants integration, smart routing and virtual currencies, enabling payment companies to make online payments reliable and smart for merchants and payers.    Across all products, the platform provides an administrative panel for managing the business, native Android & iOS apps and web interfaces for interacting with clients, open API documentation for building products around core banking system and allowing companies to act as a service provider to other FinTech companies.

How did you find your first customers? 
In 2016 we were running our own PSP. One of our fellow FinTech companies applied to us to replicate our system as a White Label. That’s how our platform journey started.

What are your customers saying about your product?

A better business banking powered by Crassula. Multi-currency business accounts, SEPA/SWIFT transfers, corporate Mastercard issuing, online payment processing.”

Paysend

For more than 4 years Crassula remains one of our core partners. We launched several Fintech products together and we highly appreciate the strong expertise and experienced development team of Crassula.

Cauri Payment System

What are your proud achievements so far?
We are a company showing revenue and profit growth  Y2Y > 100% during the last 3 years, being bootstrapped.

What is the next big thing in your industry? 
Embedded banking and penetration of FinTech products to other industries is not only a trend, but a growth driver for companies globally.

What are your plans for the next 6-12 months? 
Product improvement, closer cooperation with integrated banks and service providers, supporting hybrid crypto models.

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