We talked about sales development with Jakub Janaszek, CEO of Streamcoi.
How would you describe your company in an elevator pitch?
Streamcoi is a simple to use platform that allows esport teams and marketing agencies to manage and monetize multiple live streaming influencers automatically.
What are you the best at?
We’re the best at relating to our clients – we’ve been where they are. The influencer and esports industry can be difficult for outsiders to understand. Thanks to the fact that we’ve worked in it for years, we know its problems but also its potential, which translates into the product we create.
How did you find your first customers?
We were the first customers! Our team members were responsible for the network of streamers in the devils.one esports organisation and for organizing the international Games Clash Masters tournament. When our tool made it possible to effectively manage live streaming influencers, we shared it with others in the industry.
What are your customers saying about your product?
“Streamcoi is a win-win situation on many levels. We expanded our possibilities to deliver the best service to our existing and future partners and made the process really simple for all our creators and players.”Lukasz Zolynia, Strategy & Business Development manager at G2 Esports, one of the leading esport teams in the world
What are your proud achievements so far?
The biggest esports teams in the world such as G2 Esports, Mad Lions, or BIG Clan are growing their livestreaming business using our solution, and the most popular gaming influencers minimize their workload.
What is the next big thing in your industry?
Livestreaming is growing very fast right now. Viewers spent a staggering total of 6.3 billion hours watching Twitch (streaming platform) streams alone in the first quarter of 2021. This is a rise of 97%, or almost double the amount of hours watched this time in 2020.
Now is the time to understand these numbers and monetize them effectively. Without the right data tools and automation, the industry could be missing out on a huge potential.
What are your plans for next 6-12 months?
We are currently just about to launch a new version of the dashboard, based on React and Typescript technology and featuring many new features. With this, we want to strengthen the position of our current customers and, based on their success stories, make the work of more managers in esports and influencer marketing easier.
Here is an explainer video:
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