We talked about sales development with Tarik Khribech the Chief Humanitarian Officer at AllBetter App. All Better is revolutionizing the real estate space by providing a platform that brings together homeowners and contractors for convenience.
1. How would you describe your company in an elevator pitch?
AllBetter is taking consumers & small businesses to a better place. Our world-class team of visionaries, business and brand strategists, technology and app experts, and more are dedicated to making the contractor and homeowner industry better, making small businesses better, making busy homeowners feel better, and this world…well…you know.
2. What are you the best at?
I was born in Morocco and then migrated to the United States to finish my Master’s in computer science. After that, I immediately entered the real estate and construction field, working for Fortune 100 companies. In 2008, I launched my first business to over 400 retail distributions. As I got deeper into the area, I realized the difficulty of finding reliable and affordable help. In Morocco, contractors and manual laborers would hang out on the street corner looking for work. If anyone needed anything done, they would go to the corner and find someone to help quickly. I had the idea to recreate this experience in an app and connect homeowners and skilled professionals on an inclusive digital platform where each person could get their slice of the American Dream. That’s when the Allbetter app was born.
3. How did you find your first customers?
Allbetter keeps the needs of our contractors and homeowners top priority. Our competition charges these small business contractors high fees to bid on jobs or even see a homeowner’s phone number. At the end of the day, Allbetter allows them to keep more money in their pocket for the work they do. For homeowners, being able to determine what fits their budget best is a huge market differentiator. We also keep off the extra convenience fees that competitors include, so in the end, they get more of a say in what they pay.
4. What are your customers saying about your product?
For both homeowners and contractors, the App that puts customers in control:
What if you could decide when and where you get your home repairs done?
What if you had control to choose the price, the quality of work, and even the workers?
That’s precisely what AllBetter does.
To do this, we had to create our platform that connects homeowners and local service businesses in a way that has never been done before.
Our customers love us because we put their interest first; no other app in the market is doing what we are doing, hence why we have managed to grow our workforce by tens of thousands with little to no marketing, because of what we do for them.
5. What are your proud achievements so far?
The pandemic has been brutal on everyone, tiny, mom-and–pop contractors. Social distancing killed word of mouth and made it almost impossible to grow any business. On the other side, Homeowners were forced to work from home and with little to no income coming in. Being able to help mom and pop contractors earn a living during these events is by far my proudest moment. We have to be the change we want to see in this world.
6. What is the next big thing in your industry?
Our goal from the start is to go global. Businesses around the world are hurting, and consumers nowadays are in more need of a better way to find local help that is also budget-friendly. For Homeowners, It’s their home, their life, so we give them their choice of day, time, and even price. For Contractors, the needs of professional tools and a world of customers ready to hire them, all with less work and one, fast, easy app.
7. What are your plans for the next 6-12 months?
We plan to expand to other cities nationwide and raise more awareness. Hire more team members and expand on our product offering to serve as many users as possible.
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