100 best CEOs disrupting tech! #37 Alexa Sinyachova from Moeco

100 best CEOs disrupting tech! #37 Alexa Sinyachova from Moeco
Interviews 10 August 2022

We talked about sales development with Alexa Sinyachova, the Co-Founder & CEO of Moeco. Moeco provides an affordable end-to-end real-time supply chain analytics down to the box level.

1. How would you describe your company in an elevator pitch?
Moeco is an end-to-end solution for logistics. We create the future of the supply chain by reducing manual costs and improving the quality of service using big data. We offer low-cost disposable trackers in an easy-to-implement sticker format and a software platform which displays real-time data not only about the location and conditions of shipments, but also alerts to shocks and openings. This data helps companies to mitigate the risks of logistics and improve their supply chain. The technology works in 180+ countries and 100% of the data belongs to clients.

2. What are you the best at?
Our product: it’s currently the best offer on the market. The Moeco Act Tracker uses a new generation of sensors.
We are three times cheaper than our rivals. We provide a truly compact solution for logistics. Our trackers are really small — measuring in at just 10cm by 10 cm. They are formed as stickers that are easy to implement and use — just stick them on, activate them and set them up on the platform. They work on 4G/5G protocols and support 2G, 3G protocols. They are IATA compliant and transmit real-time geolocation, temperature, humidity, light and shock data. They work for up to 6 months.

Our technology is completely secure. The data in the tracker is encrypted and outside interference causes the tracker to deactivate itself. Data is transmitted in encrypted form at the user’s request. Access cannot be gained without authorisation. We can deploy our SaaS web platform on clients’ servers. Alternatively, we can provide secure access to our server. Confidentiality is guaranteed by a legally binding contract.

We are providing smart dashboards with automatic stages, real-time tracking of transportation conditions and alert notification systems. But our main feature is machine learning. We use data from trackers, archive data and data from external sources which allows us to predict problems before they start.

3. What customer acquisition strategy did you use to find your first customers?
Moeco was founded in 2018 by serial inventor Mit Gorilovsky. Its main mission is to integrate all data from the outside world into a single platform to optimise labour requirements and data transparency. That same year, I joined the company, translating our mission into the language of business.

Moeco joined the Plug and Play startup accelerator, and we found our first customers there. One such customer was Japanese air conditioner manufacturer Daikin. The company was facing a problem – namely that an air conditioner tasked with maintaining a constant temperature in variable conditions requires more frequent servicing. To increase the interval between services, Moeco installed temperature sensors in the air conditioners. These transmitted real-time data to the cloud, allowing for intelligent temperature control.


Another interesting challenge came from Schlumberger. The company wanted to optimise the cost of service maintenance for its equipment, which had to be carried out regularly to avoid stoppages. Moeco installed vibration and pressure sensors in the equipment and categorised the production areas into different types, depending on the load. We then fed this data into a program we had created that reported which equipment would need servicing in the near future (and which would not). This reduced costs by 40%, saving more than $3.6 million annually. This valuable working experience showed us that it is not the trackers themselves that are important, but rather the data they provide, which led us to shift our focus.

Meanwhile, requests for logistics solutions have become more frequent. One example is window manufacturer Velux. To transport its fragile loads, the company has developed special pallets made of highly durable materials, which are expensive and designed for repeated use. The problem was that only about half of the palettes were being returned after use. To address this, Moeco installed trackers on the pallets, which increased the return rate from 50% to 75%, saving Velux $1.1 million annually.

B2B company Dupont also presented an interesting challenge. The company was suffering reputational damage as the high-quality filters that it produced and supplied were frequently arriving with the end customer in poor condition . Dupont needed to determine precisely where in the logistics chain the issue was occurring. So, we installed trackers that sent real-time data to our web platform. As a result, the problem area in the supply chain was identified, the issue was addressed and the company’s reputation was restored. We have improved in tandem with our partners.

Our company offers two key products: The first is our inexpensive, compact, disposable and convenient Global Tag trackers, which offer simultaneous tracking of five parameters (location, light, temperature, humidity and shocks). We focused on sustainability when developing our trackers, and with each unit containing less than two grams of lithium, they can be recycled with plastic waste. We aim to keep the cost of our trackers low, based on the smart-dust concept. This allows companies to track all their goods and optimise their processes while conserving both human and environmental resources. The second is our Moeco Smart Dashboards SaaS platform. This displays data from trackers in real time, allowing you to set notifications when certain parameters are exceeded and to track stages at checkpoints using the built-in CRM system. We are focused on logistics.

4. What are your customers saying about your product?
They say that we help drastically reduce costs. This is the most frequent feedback on our solution. Our goal is to help logistics companies optimise their operations and boost transparency using digital tools. And we do so successfully.

5. What are your proud achievements so far?
After many experiments, we have finally created the ideal system for end-to-end real-time supply chain analytics. A solution that is cheap, easy to implement and provides visibility down to the box.

6. What is the next big thing in your industry?
Creating compact and environmentally friendly trackers has become possible only in recent years. We have combined our logistics experience with our hardware and software expertise to create an entirely new product: disposable single-sided sensors.

The price of trackers is falling every year, and we will soon be able to completely digitise logistics and track every indicator.
This is our goal, and we are confident that we will achieve it this decade. And we believe that total digitalisation will be the industry standard in 10 years’ time.
We are working to use trained neural networks and AI to interpret the data received, with the aim of further facilitating logistics companies’ operations. This entails removing the human factor as much as possible and digitalising every aspect, from taking orders to ensuring that each package arrives safely with its recipient.

7. What are your plans for next 6-12 months?
We are in the process of making deals with big companies in the logistics market.

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