We talked about sales development with Rishabh Bhandari , the Founder & CEO of Content Beta. This is a platform that makes video content creation a breeze.

1. How would you describe your company in an elevator pitch?
Content Beta is a subscription video and design service that provides design at scale for software companies. Made for product marketers and enablement teams. Better than unreliable freelancers and faster than expensive agencies.

2. What are you the best at?
Videos and Design at scale for software products. Stuff like product videos, illustrations designs, sales collaterals, social media designs, etc.

3. What customer acquisition strategy did you use to find your first customers?
Cold email outreach

4. What are your customers saying about your product?
They find it superfast, low-touch and affordable.

5. What was the biggest challenge for you when finding product market fit?
Finding people to test the product before scaling up marketing and operations.

6. What are your proud achievements so far?
-Crossed 105 B2B SaaS customers within 24 months
-Built the agency from 0 to $1mn without going to office
-Team building for service delivery

7. What is the next big thing in your industry?
Using AI/ML to deliver content faster and cheaper

8. Are you planning to expand into new markets? What are your plans for the next 6-12 months?
We’re already in US. Want to expand in Europe and Australia

9. In your opinion, what is a startups’ biggest challenge when it comes to developing a new market expansion strategy?
Get initial 2-3 accounts in that geography

10. If you could have one super power to boost your startup development, what would it be and why?
Startup sales

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